Steve Hawk

Steve Hawk

(639 comments, 344 posts)

Steve Hawk is a Rising Star in Network Marketing and a Business Success Coach. He is the creator of 7FigureMLMSuccess, a Lead Generation and Strategic Marketing System that utilizes the Power of Attraction Marketing and the Internet to Produce AMAZING Results.

Home page: http://www.7figuremlmsuccess.com

Posts by Steve Hawk

MLM Duplication…What Does It Mean?

MLM Duplication…What Does It Mean?

If you’ve been involved in network marketing or an MLM Business for at least 1 day, you’ve heard the term “MLM DUPLICATION”. It is said to be the key to your success in building your organization and there is no doubt that this is true. You MUST be able to leverage others to build an organization into the 1000s to start really making the money in MLMs.

MLM-Duplication

MLM-Duplication

You’ve seen the ads or videos that tell you to recruit 2 people, and then “JUST” help those 2 people recruit 2 people and then they’ll help those 2 people, and so on…

That’s the definition of MLM Duplication. People doing the same thing. Each doing their share. BUT…

My question for you is “Does MLM duplication refer to doing the same marketing strategies that is making someone else successful or does it mean duplicate the effort of the successful?” In my humble opinion, it’s the latter.

There’s an old saying that “You can lead a horse to water but you can’t make him drink”. While it’s a little outdated, it still holds true and makes sense. I’ve learned in my time in network marketing that I can be completely transparent (which I am) and share everything that I’m doing to make money and build my business but still most won’t duplicate.

Trust me, I’ve fumbled and bumbled my way into getting sign-ups so I know that you don’t necessarily need to be the slickest marketer out there to build your business and make money. What I do very well is I TAKE ACTION and CONSTANTLY EDUCATE MYSELF.

PLUS, there are very successful marketers and MLM business builders who use very different marketing strategies that work. There are some who have used the old-school family and friends strategy (which would not work for me) with great success and others who use the internet and claim to never call a lead. There are others who use Craigslist, Postcards, Magazine Ads or SEO and get a great response. That’s why I think that it’s not necessarily the strategy that you use but rather that you use A strategy. That’s what I consider EFFORT.

Most marketers, myself included, are always seeking simple & duplicatable marketing strategies that will work well enough to enable everyone to achieve some level of success. Then we roll-out our strategy(s) to our teams and what happens? Some take action but most do not. Why is this? I’m not entirely sure of the answer to that question. I can surmise that life gets in the way of building their business for many would-be marketers (job, kids, etc). For others, marketing or “selling” goes so much against their grain that they really shouldn’t be trying to build an MLM anyway. Then, and I hate to say it, I also think that “laziness” comes into play as well.

So, do you agree with me that MLM Duplication means duplicating the marketing strategies or duplicating effort? I’m curious to hear what you think!

To Take a Test-Drive of a Duplcatable MLM Marketing System…CLICK HERE

3 More Remarkably Simple MLM Lead Generation Tips

MLM-Lead-Generation-Tips

3 More Simple MLM Lead Generation Tips To Help Build Your Home Based Business

We all know that LEADS & TRAFFIC are the lifeblood of any MLM home business and the biggest challenge for network marketers. If we don’t have leads, we don’t have a business. It’s that simple!

Most home based business entrepreneurs just don’t generate, or even try to generate to be honest with you, enough leads to build a sustainable and profitable business. This is key and is really what separates the successful from the wash-outs. In this article, I’ve listed 3 more really simple MLM Lead Generation Tips that you can begin to implement immediately. For 5 more strategies, go to 5 MLM Lead Generation Tips.

MLM Lead Generation Tip #1

Be Accessible. I cannot tell you how many leads AND sign-ups I’ve received just because I make myself accessible. Just because I answer my phone and call people back. Or respond to emails. I mean, you can see what I look like (for better or for worse :) ), find my real email address and cell phone number, connect with me on Skype, Facebook, LinkedIn, Twitter and many other places. AND, I answer my phone! Don’t hide behind a picture of your dog or no picture at all. Why wouldn’t you answer your phone or call back prospects? This “tip” is really common sense but you can really set yourself apart from a majority of your competition just by being “human” and having some business sense!

MLM Lead Generation Tip #2

Guaranteed Visitors. There are advertising sites out there that will Guarantee you traffic to your website (views) from a targeted demographic that you select. This type of advertising is very simple to set up and is extremely low cost. Another key is, because it’s so cheap and simple, it’s duplicatable by anyone (ie. your downline!). It’s not the highest converting form of advertising out there but it will generate cheap, targeted leads for you. Take a look at my favorite HERE.

MLM Lead Generation Tip #3

Social Media. Social Media (Facebook, LinkedIn, Twitter and others) is where it’s at online nowadays. If you are marketing online, you absolutely MUST at least have a presence on these sites and be relatively active. I’ll tell you from personal experience, and I am by no means a social media rock star (whatever that is lol!) that it works. These sites offer a tremendous opportunity to network and build relationships with like-minded individuals. I’ve made sales from social media sites and consistently generate really solid leads. Don’t think these sites are just for the kids! To find out how you can actually become a “Facebook Rockstar”…CLICK HERE.

I’ll be sharing more MLM Lead Generation Tips very soon, so be sure to stop back again!


If You’d Like To Learn How To Generate More Leads For Your Business Online…CLICK HERE TO GRAB MY BOOTCAMP

5 MLM Lead Generation Tips To Help Build Your Home Based Business

MLM-Lead-Generation-Tips

5 MLM Lead Generation Tips To Help Build Your Home Based Business

Leads, Leads, Leads! The lifeblood of an MLM home business. Without leads, we have no business and no income. PERIOD! The lack of high quality, targeted MLM leads is one of the major causes of the high network marketing failure rate. Most network marketers just do not generate enough leads to build and sustain a profitable home based business. For this reason, I want to layout 5 MLM Lead Generation Tips, or marketing strategies, that anyone can do to help build their business. To read about 3 more tips, CLICK HERE.

MLM Lead Generation Tip #1

Business Cards or Drop Cards. It amazes me how many “marketers” don’t have business cards printed up as part of their marketing plan. If you go to work as a sales person or executive for a conventional business, they’ll give you business cards. Business cards are a very inexpensive marketing tool that should be considered a requirement. You can either hand them out OR just leave them around town. This should not be your only marketing strategy but should definitely be something any network marketer does when they start a home business. You can order very inexpensive business cards from Vistaprint.com.

MLM Lead Generation Tip #2

Lead Scraper. I wish I had known about this tool a year ago. This simple piece of software allows you to “scrape” the internet for names, emails, and phone numbers of any niche or company you target. For example, scrape for a particular MLM company and you’ll have an immediate list of 100s or 1000s of network marketers you can begin to build a relationship with. You’ll never be without leads again! There are a lot of lead scrapers out there, many are very expensive. I use one that’s inexpensive and gets the job done. Take a look HERE.

MLM Lead Generation Tip #3

Blogging. Having a blog is, in my opinion, imperative if you want to succeed by marketing your home based business on the internet. Personally, I think it’s also a good idea for offline marketers in today’s day and age. It provides your prospect with affirmation that you are a professional and that you take your business seriously. In addition, through article & video marketing and other traffic generation strategies, your blog can become a lead magnet and help your business grow exponentially by providing you with free, targeted leads. Click to watch how you can syndicate your content for free.

MLM Lead Generation Tip #4

Pay Per Click. I can’t tell you how often I get asked “I understand what a lead capture page is for but how are people going to see it?” The answer is marketing! If you’re using a lead capture page, you’re on the right track. But, you need to get it in front of enough eyes to start generating leads. Network marketing is a numbers game. 1 proven strategy that provides immediate results (and does not have to be super expensive) is Pay Per Click. Personally, I run PPC campaigns on Yahoo/Bing (forget about Google if you’re a network marketer) and what they call “2nd Tier PPC” sites (sites that offer PPC advertising on sites other than search engines. Learn some simple PPC strategies, set your budget to what you feel comfortable spending, and go for it. Tweak as necessary.

MLM Lead Generation Tip #5

Email Marketing. Email marketing is a very inexpensive and effective way to generate MLM leads. There are numerous sites specifically for network marketers such as Viral URL and ListQuik, and there are ezines (online magazines) that will allow you to email their subscriber base. Personally, I’ve found that MLM leads you generate with email marketing may be better suited for either training products or lower cost business opportunities, but you’ll still be generating leads and building relationships and that’s the name of the game!

This list of MLM Lead Generation Tips is by no means complete, but it should help to get you started. I’ll be posting some more tips next week so “Stay Tuned”!


If You’d Like To Learn How To Generate More Leads For Your Business…CLICK HERE TO GRAB MY BOOTCAMP

Brand New Preservation Of Wealth (POW) MLM Review!

preservation-of-wealth-mlm-review

Brand New Preservation Of Wealth (POW) MLM Review!

I just learned of a new “Gold & Silver MLM” that’s entered the network marketing arena and checked it out for you so that you can make an educated decision for yourself whether it’s worth joining or not. I’ll also discuss how you can best grow a POW business for maximum income. I hope you enjoy this unbiased & factual Preservation of Wealth Review!

Preservation Of Wealth Review – What Is Preservation Of Wealth?

POW is a brand new entry into the gold & silver mlm niche, joining such companies as the over-hyped (in my humble opinion :) ) Numis Network. By the way, you can click this link to read my Numis Network Review. As of this writing, they are still in pre-launch with a scheduled launch date of April 2, 2011. Now, from my research it does appear that they had planned to launch officially last summer but then Numis Network launched and took the internet by storm. Preservation Of Wealth must have laid low and waited for the dust to clear!

Anyway, the management team has experience in both financial planning and working specifically in the commodities business, which in my opinion is a very good sign for anyone looking to join. With private MLM companies, you do have put your trust in the business plan and management team because there’s not much else you can really hang your hat on.

Preservation Of Wealth Review – The Product/Business Model

POW’s primary product is not necessarily completely unique…it’s silver and gold coins (sound familiar?). You can actually also purchase pure sliver bars. What does make them unique is that they’ve adopted the Costco or Sam’s Club business model. They make their money off of the membership fees paid by people who join and sell their coins at wholesale. This business model makes a lot more sense, for people who might join just to accumulate wealth and not build an MLM business.

Preservation Of Wealth Review – The Compensation Plan

If you are reading this review, you are most likely considering joining POW for the MLM business opportunity and are not just a coin collector! The compensation plan is pretty straight forward. The cost to join POW is a one-time payment of $249. There will be a monthly auto-ship of $9.95, to pay for your website as well as some new features that they will be announcing such as vision coverage, dental coverage, legal services, store discounts and the like (while I think it’s a little weird that they’re making this part of the product mix, I guess it goes with the whole “preservation of wealth” theme).

The compensation plan is a binary, with a $100 Fast Start bonus paid for every person you bring into the business. In addition, there’s a $100 Cycle bonus paid every time you reach $300 BV on both your left and right legs. Lastly, there’s an optional “Option-Ship” (auto-ship) of $99/month which gives you a numismatic silver coin (as of now) which is identical I believe to Numis Network. Every team member that gets on the Option-Ship gives you 50 BV to be applied to your team volume. That’s it. $100 upfront and $100 cycle bonuses. Pretty simple and straightforward. While the compensation plan may not be as potentially lucrative as Numis’s for the big hitters, it looks to be more lucrative for the masses.

Preservation Of Wealth Review – Summary

I hope you enjoyed my Preservation Of Wealth Review. Overall, I think that POW’s business model is attractive. I also like the fact that their compensation plan allows the “average” network marketer to break even quickly and earn some decent income. I don’t think that the compensation plan will make people wildly wealthy but could easily earn reps a few hundred or thousand per month. If I didn’t have my hands full right now, I’d consider joining!

Now, of course, you need to understand marketing and how to build a business to earn a few thousand per month. While Gold & Silver is definitely a hot commodity (parden the pun) right now, you will grow your business much faster and larger by leveraging the internet. If you would like to learn how to build your Preservation Of Wealth MLM business, using both online and offline proven marketing strategies…


CLICK TO GRAB YOUR PRESERVATION OF WEALTH MARKETING BLUEPRINT

How To Generate Traffic With FREE Forum Marketing

How to Generate Traffic with FREE Forum Marketing

Free-Forum-MarketingMany people overlook the effectiveness of forum marketing. With the right match of audience and offer; forums can take you a long way. Following are the techniques that will help turn you into a forum marketing mastermind.

It is important that whatever site or forum you are using allows signatures. Having the ability to post your signature will make it easy for you to add your website’s link and directly promote under your posts. You would not be too smart to join a bunch of forums that won’t allow you to let everyone know what you have to offer. You will find many forums that will allow signature posts only after a certain number of posts. It’s a fantastic idea to use these forums to get your name out there so that forum members know you are genuine. In order to gain the most benefit from forum marketing it is imperative that you choose forums that allow URL in the signature. Similar to Social Media sites, always treat other members with the same level of respect and gratitude that you you would like to receive. Never abuse any relationships you’ve created.

There will come a time when someone will verbally attack you; instead of reacting right away, take a moment to think about how your response will be perceived. After you have offended a person, they won’t forget about it, nor will the other readers who viewed your assault. Basically, always think about what the consequences will be before you go on a rampage. As a forum marketer, you always have to keep in mind the ethics of being a good forum member first. Give and you shall receive is true in life and with forum marketing. As long as you play by the rules, you can generate an untold amount of new customers through this free traffic source.

Effective Marketing On Forums

The majority of people feel the need to spam on forums. The marketers who understand the game and provide value are the ones who reap the biggest rewards.

If you’re thinking that you can use the forums to get a lot of traffic by offering little value, then you’re wrong. Most of these forums are seeking active members to contribute and increase the overall growth of their site. It is important that you add value to all of the forums you join in order to increase your overall forum marketing effectiveness. Your worth depends on the value you add. Respond and contribute to the discussions in a manner appropriate to the forum. After a time you’ll notice that people start seeing you as an expert in your niche, which will push them to check out what you have to offer. In this manner you are not only creating relationships with other members but you are also helping them out by providing them with good quality content. As you begin to be regarded as an expert you will find that people will seek your guidance possibly even directly. Direct traffic to your site from a forum is only one technique. There are other positives too, like branding and networking. This is among one of the best forms of free traffic methods there are.

Which Forums Should You Join?

For network marketers, there are many forums out there. You can Google “Network Marketing Forums” and get a ton of hits. The forums that I have personal experience with are Better Networker and Warrior Forum (in addition to MLSP’s Member’s Only Forum). I can tell you from experience that Forum Marketing is a terrific way to generate relationships and potential business partners. It’s relationship building just like Facebook or LinkedIn.

To Learn 25 More Marketing Strategies That You Can Use To Grow YOUR Business…CLICK HERE

How To Create a Free Capture Page With FREE WordPress Squeezepage Plugin

I recently found another FREE WordPress Squeezepage Plugin called Authority Pro. You can download it for free by going HERE and then X’ing out to get the free offer for the plug-in. If this plug-in is any indication, the developers know what they’re doing and if you’re looking for a Lead Capture/Wordpress Theme, consider checking out their Authority Pro theme. You can also check out another video I created using another free capture page theme… How To Create a Lead Capture Page In Under 8 Minutes

Here’s a quick video giving you a behind the scenes look at how easy it is to create high converting FREE capture pages in minutes.

What’s The Best FREE WordPress Theme For 2011?

What’s up my friends? The weekend is closing in here in NY and I thought I’d finish my week with a blogpost letting you know What The Best FREE WordPress Theme For 2011 is. I get asked all the time by fellow Attraction Marketers who are looking to set up a blog if they should purchase a blog theme or just go with a free WordPress theme?

In my opinion, this is one area that you can save your money. Free themes are fine. The paid themes will not provide you with better SEO, even though they will make you believe that they will. Now, there are a lot of great looking premium WP themes so go for it if you want. I’m just saying it’s not necessary.

In fact, for my BLOG SET UP SERVICE I use a what I believe to be the Best Free WordPress Theme For 2011. In fact, I think it was the best WP theme last year also. And, is the theme that I am using on my personal blog. FLEXIBILITY 3.

I don’t know the developer personally (his name is Ryan), although he’s been terrific at getting back to me when I’ve had questions. The great thing about Flexibility 3 is, dare I say, it’s Flexibility! Seriously, and the ease of customization for those of us who may be technically challenged :) Through your WP Dashboard, you can change fonts, colors, upload your own header, and literally make 100s of customized changes. I have heard that the level of customization is very similar to the popular Thesis theme but they are easier to make with Flexibility.

If you’re looking for a new WordPress Theme, I highly recommend checking out my winner for Best FREE WordPress Theme For 2011…Flexibility3. You can take a closer look HERE

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