PPC campaigns are being widely used by internet marketers all over the globe because of its capacity to get positive results. Thus, how are you going to one up your competition and make sure that your campaign is more successful then theirs?
Let’s take a look at 3 sensible tips that can help you crush your PPC competition:
1. Your keyword is the key to victory. Do intense analysis on keywords. Market Samurai is the best tool on the market and doesn’t cost an arm and a leg. The relevant keywords ought to be grouped in an attractive, catchy ad text. Your major focus should be on generating business and not simply to increase empty traffic and thus create a strategy to avoid too common keywords and focus on highly irritated keywords. Additionally to using the right keywords, it is equally vital to ignore bound keywords, which you’re positive will not generate business. These keywords are known as negative keywords. By specifying negative keywords you’re controlling the clicks that guests make when they are trying for data not for your products and services.
2. Ad Text: Putting the keywords in the ads in simply not enough. You need to position the ads purposefully, so that it gets noticed. Place the keywords in the headline plus in the ad copy. The headline is usually in bold and having keywords in bold will increase the possibility of your ad being noticed. Another thing that is important is the domain name. You’ll be in a position to get new domain name which has the ad text in it. This will definitely increase your click through rate. So, you must not mind spending a few extra bucks to purchase domain names with your keywords.
3. Landing Pages: Your visitors have clicked your ad and have come back to your landing page. Unless your landing page contains the keyword that directed the guests to your landing page, your efforts for obtaining the press are exhausted. A failed click not solely means no revenue, but it also suggests that click through ratio and low ranking eventually. Also, the visitor would feel cheated and can lose the trust in you.
Compare your highest price per click keywords against the typical cost. Don’t place higher bids, notably in the beginning of the pay per click management services and especially if you are new to PPC. Start placing lower bids and work to get your ads performing better.