Does LinkedIn PPC work?
The honest answer is that I’m not sure yet! I am not hopeful but I have not given up yet. I had written an article on LinkedIn Pay Per Click that you can read. I was wondering if advertising on LinkedIn was worth it and I tested it out (I still am testing). So…I recorded a quick video to show you my results to date. A couple of things that you need to know first about advertising on LinkedIn…
1. It is NOT cheap. I’m running at about $2.50 Cost Per Click.
2. The advertising, similar to Facebook PPC, is more like “content network” marketing, if you’re familiar with search engine PPC. My CTR is horrendous and I may tweak it but I’m not in any hurry to do so.
You can watch the video update here: