Guide to Writing Wildly Effective Ad Copy for the Network Marketer
This is a terrific guide to writing Effective Ad Copy to use in your network marketing business to help drive more targeted traffic to your sites on a daily basis. This is located in the back office of MLM Lead System Pro.
MLSP Quick Guide to Copywriting
(based on Mike Dillard – MLMTrafficFormula)
Copywriting is the “Million Dollar Skill” that 98% of network marketers neglect. And one of THE easiest ways to separate YOURSELF from the masses. Copywriting will make or break your marketing efforts.
If your ads are weak, you don’t get clicks. If your capture page copy is weak you don’t get conversions (leads). If your offer is weak you won’t make money or sponsor distributors. Copywriting is salesmanship through the written word.
The best way to learn how to write effective ad copy is by studying two things:
1. Other successful copywriters – Your “swipe file”
2. Human Psychology
The 4 Main Principles of Successful Copy Writing
1. Be Yourself and Be Genuine
2. Provide Specifics (proof)
3. Position Yourself as an Expert or Consultant
4. Disguise Your Sales Pitch Within Valuable Content and Provide Proof to Back Up Your Claims and Promises
The 6 Critical Steps to Mastering Copywriting
Step 1 : Know your Target Market Intimately
Step 2 : Choose a Specific Angle
Step 3 : Start and Then Review Your Swipe File
Step 4 : Define The Ultimate Benefit that you are providing and create your headlines
Step 5 : Write your Benefit Bullets
Step 6 : Create Your Offer
Sample Headlines:
How to (accomplishment) In (Time Frame)
The Quick Way to (Accomplishment)
How to Turn (Problem) Into (Benefit)
How To Get (Goal) From (Something Common)
Who Else Wants To (Accomplishment) Without (Pain)
(Number) Ways To…
(Number) Reasons To….
How to Have…
Learn How To (Accomplishment)
How To Get Free (Product / Program)
How You Can (Action) In The Next (Time Frame)
How I (Accomplishment) In (Time Frame)
If You Want (Accomplishment) Then (Action)
Learn My Secrets to (Accomplishment / Action)
Use this guide as a tool and incorporate it in your network marketing ad campaigns starting today and start generating over 20 leads per day to your network marketing business in just a few minutes of work every day! Good luck!
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