Beware of “Information Overload”…Is There Too Much MLM Training Out There?
If you’ve spent any amount of time online working your MLM Business, you’ve no doubt been inundated with training offers…SEO, PPC, Social Media, Blogging, Content Syndication, Banners, Ezines…the list goes on! And, don’t get me wrong, I’ve purchased my share and I think that a lot of the training available is very good. MLM Training is an industry in and of itself. People such as Mike Dillard and Jonathan Budd are getting rich by packaging up various training courses to sell to new and struggling reps, as well as network marketers who are looking for an edge. Again, good and valuable information to be sure.
I believe that you can never stop learning, in life and in business, and personally try to learn something new every day. The network marketing industry is so dynamic that it’s almost impossible to stop learning. BUT…
BEWARE…MLM TRAINING INFORMATION OVERLOAD
I see so many people get involved in a business and go “gung-ho” for the first month. They buy a few products or services, start a blog, get active in social media and all the while they are doing no real marketing of themselves or their business so they’re not seeing any results. They begin to feel like they’re on a sinking ship and immediately start to get disillusioned. After a month, they are already throwing in the towel.
Don’t let this happen to you. While all of the MLM Training information can seem overwhelming, it’s imperative that you keep your eye on your end-goal and implement in small chunks what you learn. When you take the theory and put it into practice, it makes more sense. Taking action on what you learn will not only allow you to see results much faster but will simplify what seemed so confusing when you were watching the video or reading about it.
I learned about “paralysis by analysis” while working as a stock broker years ago. I always felt that I needed to know everything about a given stock – so I could be prepared for any possible question and objection a prospect gave me – and there is a lot you can know! I would buy the Wall Street Journal every day, look at market trends, and do all kinds of unproductive activity. All the while, the top brokers in my office barely knew what a stock was!
I am not advocating being ignorant by any stretch. Just stressing that you don’t need to feel like you need to know everything before taking action – because you’ll never know everything and you’ll never take action. MLM Training should be a positive and not something that will stop you from making money! Be knowledgeable about your product or company or marketing strategy and get out there and generate results!
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Excellent post Steve on not getting overloaded with all the noise out there in internet land. Couldn’t agree with you more that you should be learning, but applying what you learn in small increments focusing mainly on those income producing activities. Thanks for sharing what definitely needs to be discussed.