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MLM Duplication…What Does It Mean?
MLM Duplication…What Does It Mean?
If you’ve been involved in network marketing or an MLM Business for at least 1 day, you’ve heard the term “MLM DUPLICATION”. It is said to be the key to your success in building your organization and there is no doubt that this is true. You MUST be able to leverage others to build an organization into the 1000s to start really making the money in MLMs.
MLM-Duplication
That’s the definition of MLM Duplication. People doing the same thing. Each doing their share. BUT…
My question for you is “Does MLM duplication refer to doing the same marketing strategies that is making someone else successful or does it mean duplicate the effort of the successful?” In my humble opinion, it’s the latter.
There’s an old saying that “You can lead a horse to water but you can’t make him drink”. While it’s a little outdated, it still holds true and makes sense. I’ve learned in my time in network marketing that I can be completely transparent (which I am) and share everything that I’m doing to make money and build my business but still most won’t duplicate.
Trust me, I’ve fumbled and bumbled my way into getting sign-ups so I know that you don’t necessarily need to be the slickest marketer out there to build your business and make money. What I do very well is I TAKE ACTION and CONSTANTLY EDUCATE MYSELF.
PLUS, there are very successful marketers and MLM business builders who use very different marketing strategies that work. There are some who have used the old-school family and friends strategy (which would not work for me) with great success and others who use the internet and claim to never call a lead. There are others who use Craigslist, Postcards, Magazine Ads or SEO and get a great response. That’s why I think that it’s not necessarily the strategy that you use but rather that you use A strategy. That’s what I consider EFFORT.
Most marketers, myself included, are always seeking simple & duplicatable marketing strategies that will work well enough to enable everyone to achieve some level of success. Then we roll-out our strategy(s) to our teams and what happens? Some take action but most do not. Why is this? I’m not entirely sure of the answer to that question. I can surmise that life gets in the way of building their business for many would-be marketers (job, kids, etc). For others, marketing or “selling” goes so much against their grain that they really shouldn’t be trying to build an MLM anyway. Then, and I hate to say it, I also think that “laziness” comes into play as well.
So, do you agree with me that MLM Duplication means duplicating the marketing strategies or duplicating effort? I’m curious to hear what you think!
