Opt in MLM Leads – What Are They Really Good For?

Posted on Posted in Network Marketing MLM General

Email marketing can still be a very effective means for MLM lead generation providing you are dealing with a reputable leads retailer.  Opt in MLM Leads are great for sending out small targeted email campaigns and scrubbing the “Opt in” list against your very own company specific lead capture page.

The term Opt in means that the prospect has filled out a form on a website and have agreed to receive offers via about a home based business via email.  It’s important to make sure that you receive an IP address and time stamp for any opt in MLM leads you decide to purchase.  If you can’t get this important information from the lead retailer then you should deal with a different outfit because the leads are probably not legitimate.

You’ll need an autoresponder such as Aweber.Com in order to load your lists of opt in MLM leads.  Many autoresponders will limit the amount of opt in MLM leads you can add to the autoresponder daily.  Because most autoresponders will limit the amount of leads you can upload often you can only load 2500 – 5000 per day.  If you have a decent number of leads you can supply yourself an extremely steady trickle of fresh real time leads for your opportunity on a daily basis.

For campaigns like this I think it’s wise to start small and slowly build up as you start to generate a response and some profit from your efforts.  The larger scale of email campaigns you run the greater risk of receiving Spam complaints you have.  Make sure when you are sending out emails you are not using a deceiving subject line and that you have included your contact information and your physical address within the email.  You’ll also need to include a removal link so the prospects can unsubscribe from your list at any time.  Most autoresponders will provide all this information for you as well as they want to make sure your mailings remain Can-Spam compliant.

When you have loaded your list of opt in MLM leads into your autoresponder it will begin sending out the series of follow-up messages you had either written yourself or grabbed from your team websites and entered into the autoresponder.  It’s important that you make sure you have a link to your company specific lead capture page in your email series that is being delivered to the Opt in MLM Leads.

What we are trying to do is essentially “Scrub” the list of Opt in MLM leads against our company specific lead capture page knowing that only the people that are interested in our opportunity will fill out our lead capture form.  This leaves you with real time red hot prospects and often for under $1.00 a piece if you can get a good price on the leads.  The opt in MLM leads that didn’t reply or were not deliverable you can either save and market to at a later date or simply discard them and get a new list.

In your search for Opt in MLM leads you’ll probably come across vendors selling “double” opt in MLM leads.  These are leads that have submitted their information to a lead capture page and then actually confirmed their email address and subscription by clicking a verification link within an email they are sent immediately after their form submission.  These are very good quality leads but can also be very pricey for just a simple autoresponder campaign.

Small lists between 10K and 20K will usually work quite well providing the leads are relatively fresh and you have your email advertisement leading to a well designed lead capture page.  This simple strategy could easily generate someone 5 – 20 or even more real time leads everyday.

Written by Carl Sorensen, the owner of http://www.ezleadcapture.com. He is a Google Adwords lead generation professional and also has developed a complete lead capture page solution for marketers looking to generate their own real time leads online.

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