I’ve been researching PPV (Pay-Per-View) marketing and considering testing it versus PPC (Pay-Per-Click) to compare both effectiveness and overall cost.
What type of business you are currently running really has a minimal bearing on the fact that you need to drive laser targeted leads through network marketing prospecting so that your message gets to your existing customer base as well as fresh leads in your target market. Your marketing budget may be a shoestring or ample and allowing. Either way you do not want to give away marketing dollars to strategies that do not work. Pay Per View marketing (PPV) is one of the fastest moving and successful trends in Internet marketing since its creation.
Other Internet marketing strategies have attempted to capture the momentum and ability that PPV offers to any business that has a presence online but they have fallen short. Predecessors such as pay per click marketing were innovative when first introduced because they represented marketing technology that had not previously existed. PPV marketing, however, takes the “pay per” strategy to the next level where you only have to pay per the full view of your web page or ad.
We all know that there are tire kickers who just randomly click then discover they have clicked in error or they just wanted to see what your offer was. This is not the kind of traffic that will boost your profits or give you the kind of traffic that is targeted to your specific goods or services being offered. PPV marketing can do a better job of laser targeting your ad. The good news is that today there are a great deal of PPV marketing strategies to choose from and this form of advertising is still relatively new and not being used by the masses.
Many businesses, even network marketers, tend to rely on the old-school marketing methods such as postcards, flyers, brochures and the like. Compared to PPV marketing, these methods are very costly, time consuming and they don’t necessarily offer the results of reaching a targeted audience, even with good demographic research conducted prior to a campaign’s release. With PPV marketing, there is no need for the expense of paper and supplies or the labor associated with producing a hard copy marketing campaign of that nature.
When you chose to market your business to a targeted audience, PPV marketing operates on the premise of capturing the attention of audience members through advertising. Many advertisements work as pop ups so that when someone does a mouse over the advertisement or clicks on it, a new window opens up with your marketing message or website for the user to view. PPV is also a less expensive advertise strategy than Google PPC. At this point, I do not yet know the CPA of PPV vs. PPC. I will share that information in a future post.
If you are well-versed in PPV marketing, please share your expertise by commenting below.
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