Just today, I began a LinkedIn PPC (Pay Per Click) advertising campaign and I wanted to write this post to provide you with a marketer’s perspective of my experience and to provide you with some additional details. Their advertising options can be found at LinkedIn Direct Ads (https://www.linkedin.com/directads)
Now, I will first say that the LinkedIn CPM is $3.00 and the minimum CPC bid is $2.00. That’s a little high for most network marketers so determining if it’s worth it or not is important. And, I had difficulty finding any information on Google that was written by network marketers specifically.
As many of you know, I have been trying in vain to run some Facebook PPC ads. Facebook tells us right in their guidelines that they do not accept any ads relating to home based businesses, network marketing, making money from home, etc. Yet, I see some savvy marketers advertising these sites so I sent the Facebook ads team an email asking them how this could be that others can get their ads approved and I cannot. The answer I received back was basically that some ads have slipped through the cracks. Until I can figure out how these network marketers are getting their ads approved (and I will continue to research this), I decided to look elsewhere.
The coupon code that LinkedIn had sent me for $250 of PPC advertising didn’t hurt my decision to try them out either!
Anyway, the sign-up process, and the process to create and submit your ad for approval is clear and simple.
How You Can Target Your LinkedIn Ads Targeting
You can target your ads demographically with LinkedIn, targeting by industry, profession, age, and geography to drill down your target audience. LinkedIn offers both CPC and CPM ads. It is recommended to super target your ads to best control your costs. I’m personally targeting real estate and mortgage sales people to invite them to take a look at network marketing. The recommended minimum CPC bid for me was $4.94 but I went initially with the minimum $2.00 bid to see if I can get any activity.
I do not know if it’s worth it yet, but will post updates to let you know. If any of you have any experience with LinkedIn PPC, please let me know.
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