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Posts tagged home based business leads
What Type of Business Benefits From PPV Marketing?
I’ve been researching PPV (Pay-Per-View) marketing and considering testing it versus PPC (Pay-Per-Click) to compare both effectiveness and overall cost.
What type of business you are currently running really has a minimal bearing on the fact that you need to drive laser targeted leads through network marketing prospecting so that your message gets to your existing customer base as well as fresh leads in your target market. Your marketing budget may be a shoestring or ample and allowing. Either way you do not want to give away marketing dollars to strategies that do not work. Pay Per View marketing (PPV) is one of the fastest moving and successful trends in Internet marketing since its creation.
Other Internet marketing strategies have attempted to capture the momentum and ability that PPV offers to any business that has a presence online but they have fallen short. Predecessors such as pay per click marketing were innovative when first introduced because they represented marketing technology that had not previously existed. PPV marketing, however, takes the “pay per” strategy to the next level where you only have to pay per the full view of your web page or ad.
We all know that there are tire kickers who just randomly click then discover they have clicked in error or they just wanted to see what your offer was. This is not the kind of traffic that will boost your profits or give you the kind of traffic that is targeted to your specific goods or services being offered. PPV marketing can do a better job of laser targeting your ad. The good news is that today there are a great deal of PPV marketing strategies to choose from and this form of advertising is still relatively new and not being used by the masses.
Many businesses, even network marketers, tend to rely on the old-school marketing methods such as postcards, flyers, brochures and the like. Compared to PPV marketing, these methods are very costly, time consuming and they don’t necessarily offer the results of reaching a targeted audience, even with good demographic research conducted prior to a campaign’s release. With PPV marketing, there is no need for the expense of paper and supplies or the labor associated with producing a hard copy marketing campaign of that nature.
When you chose to market your business to a targeted audience, PPV marketing operates on the premise of capturing the attention of audience members through advertising. Many advertisements work as pop ups so that when someone does a mouse over the advertisement or clicks on it, a new window opens up with your marketing message or website for the user to view. PPV is also a less expensive advertise strategy than Google PPC. At this point, I do not yet know the CPA of PPV vs. PPC. I will share that information in a future post.
If you are well-versed in PPV marketing, please share your expertise by commenting below.
Ready to take action and get your network marketing business turning massive profits? Visit my popular Training Site at www.7FigureMLMSuccess.com so I can show you how to generate leads online and put money in your pocket quickly using the same system that’s worked for me!
How To Start Generating Home Based Business Leads FAST!
I always like to have my finger on the pulse of the industry and participate in forums and other social media. I like to help others where I can. More than ever before, and I think it’s because there are so many people entering the home-based business industry due to our current economic conditions, I just read a post recently that read like this:
“OK, now that I have my system set-up, how should I start marketing so that I can begin generating leads?”
Sound familiar? This may be a thought that you have or a thought that many in your downline have. It is a major issue in our industry and keeps people from making the money that they could and should make. Network Marketing is not a complicated business. Recruit people and have them recruit people and everyone’s happy. If it were only that easy!
What I want to do with this article is just outline a few marketing strategies that I recommend for getting started marketing online. This article is geared to the new or struggling network marketer, who wants to do well but just isn’t sure how. Don’t worry…we’ll have you quickly generating home based business leads in no time! You can also read my “Newbies Guide To Building Your Network Marketing Business” for additional ideas.
Create Your Brand=> I feel that it is very important, when marketing online, to create your image or personal brand (This is commonly referred to as “Attraction Marketing”). So, that when people Google you to learn more about you before joining your business or purchasing a product from you, they are presented with a reason to to business with you. To quickly create your image, you should minimally create a blog, and get a Facebook and Twitter account.
Having a blog and using social media will not generate immediate leads for you but will over time. And, the leads generated from this type of marketing will be solid. I’m pretty excited that my blog just received a terrific review from The Best Blog Review (I guess hard work does pay off)! You can read the review HERE.
Now, let’s get to how to start driving those leads to your site fast…
- Email Marketing: This is the way for most, in my opinion, because it is cheap!, Email marketing is the best way for you to QUICKLY generate home based business leads when marketing online. Believe it or not, email marketing still works very well and is the most cost effective strategy. Depending on the type of business or product you are promoting will determine the exact sites that you should join for your email marketing campaigns. There are tons of different sites out there including ad exchanges, safelists, FFA sites, and E-Zines that will allow you to email your ad to their membership base. Join a couple everyday. You’ll find the ones that work for you and which ones don’t. All you do is write your email ad, include your link to your site, and push send. You will start receiving leads immediately. I recommend everyone, especially new marketers or budget conscious marketers, use this strategy daily to build your downline. It works!
- Pay-Per-Click: This strategy, although it is not cheap and it’s recommended that you have a good idea of what you are doing before running a PPC campaign, will generate you targeted leads very quickly as well. Pay-Per-Click are the “Sponsored” search engine ads (the ads on the right side and top of the page when you do a search). People pay Google or Yahoo a fee every time one of their ads are clicked. There is a ton of information online on how to effectively run PPC campaigns, and Perry Marshall is considered to be the leading authority on this strategy. He offers some great information for free, including a 5-day email course and his Adwords Cheatsheat.
Email Marketing and Pay-Per-Click are the Top 2 Marketing Strategies, in my opinion, to quickly generate home based business leads. To learn these strategies and many other home based business lead generation strategies that you can begin implementing in your business TODAY…START GENERATING LEADS FAST!!
