How do you know if you are going to make money in your primary network marketing income opportunity? How do you know if you are on the right path? I’m going to provide you with a very simple way for you to know. It’s a number…TEN. You need to be generating at least 10 LEADS PER DAY to your network marketing business. This is a numbers game and out of 10 leads per day, you can expect that 1 person will upgrade and join you in your business (if your marketing is targeted). This may not happen immediately but will over time.

How can you generate 10 leads per day to your home based business?

Here are 3 simple steps that you can begin implementing TODAY to help ensure your network marketing success:

1. Attraction Marketing: People ultimately buy from people they know and trust. Branding yourself as a leader, either online or offline, will have people coming to you. This marketing approach will help you to generate those “auto-pilot” leads that you so often hear about. It takes a little time to get rolling but is well worth your time and effort.

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Some other steps that you can take to begin building your personal brand is to start a blog, join social network sites and forums, and basically just start getting your name out there. IMPORTANT: When you create your profiles, make sure you use your real name and post pictures of yourself. DO NOT use a picture of your dog for your profile or some cartoon character. People need to get to know YOU!

2. Auto-Responder: This should be a given but I am always surprised at how many people do not have an auto-responder. You need to build your own list and you also need to be able to follow-up with your leads via email. It has been said that the typical network marketer needs to see an offer 7 times before they buy. This is exactly why you need  to keep your message and your name in front of your prospects. This also helps to build trust.

3. Lead Capture Page: You can either use a company supplied capture page or create your own. Either way, you need one! A typical lead capture page will capture the prospects name and email address. I use lead capture pages along with attraction marketing because I feel that you need both. Then, you need to decide where you are going to market your lead capture page. Some places to consider include Google Adwords, List Builders, & Social Media.

Between capturing leads on your blog or through your lead capture page, you should be getting at a minimum the name and email address of 10 people per day. When you have this information in your auto-responder, you have a lead. 10 per day will have you rolling along in the right direction very quickly!

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It seems pretty obvious, with all the talk of “The Money’s In The List” and how you need to build your own list of opt-in subscribers to survive online, but it is amazing to me how many network marketers do not do this? I’ll admit that I did not when I first started out. I was just so excited and desperate to recruit people into my business that I just pitched my company replicated website. Besides, I didn’t know how to build my list…I just knew that I had to! I see too many people marketing this way. I think they do it partly because they do not know how to do it any other way and partly because they do not want to spend the necessary couple of bucks that are required to minimally set up your business the right way (keyword being “Business”).

If you are in a network marketing business or are an affiliate marketer and you are not currently building your own list but you want to…this article will explain how to set yourself up with the basic but necessary tools required to get started.

AUTO-RESPONDER: It is absolutely essential that you subscribe to an auto-responder service. I use AWeber which is considered by most to be the premier service, but there are others. It is not recommended that you use a free service. You need an auto-responder to capture your leads “name” and “email address” (and “phone number” if you choose). Once a lead is subscribed to your auto-responder, you will be able to automatically email market to those people until they either buy, join your business, or unsubscribe.

SETTING UP YOUR AUTO-RESPONDER: It can seem confusing at first but setting up your auto-responder is pretty simple. These are the steps to get you up and running:

• Create Your List: You will first need to create your list. If you are marketing Pyxism like me,you can create a list called “StevePyxism” (all list names must be unique within all of Aweber). The site takes you through the necessary steps to create your list.
• Follow-Up Messages: This is not required but a good idea. You can create a series of follow-up emails that will go to everyone who signs up to your list. Once you write these and set them up, the emails will be sent automatically to your list at the intervals you select (i.e. daily, every 2 days, weekly, etc.).
• Create Your Webform: The “webform” is the opt-in box where your prospects will enter their contact information and become your lead. There are many designs to choose from. After you create your webform, you will be given html code of the form that you need to copy and paste into your lead capture page or blog.

LEAD CAPTURE PAGE: Another essential tool. Whenever you join a business or affiliate program, you are given a company replicated website and an affiliate ID. You can just market your affiliate url and get sign-ups. The problem with this approach is that you will be marketing the same site as everyone else AND you will not be capturing the information of the people who see your site but do not sign up. With a lead capture page, which is tied to your auto-responder, you can design a unique page that is not being marketed all over the internet PLUS your prospects will need to enter their information first to see your replicated site and decide if they want to sign up. You can either buy lead capture pages and have them hosted for you OR you can create your own (like I do…I use AcademyTeamSolutions lead capture pages since I’m a member) and host them yourself (you can also host with ATS) which is the less expensive way to go if you want to create multiple lead capture pages.

• Creating Your Own Lead Capture Page: To create your own lead capture page, you will need an html editor. I am self-taught so don’t get scared off by html…besides the editors are have WYSIWYG (What You See Is What You Get) so you can just design the page how you would like it to look and the editor takes care of the html for you for the most part. There are plenty of free html editors online. I use Kompozer. After you create your capture page, you will need to save it and upload it (as “Index.html) to your server (I use both Viral Hosts and ATS, but you can also host with your domain company). Any images that you have on your capture page should be contained in your “images” folder on your site’s server. That’s it!

YOU WILL NEED YOUR OWN DOMAIN: Buying your own domains is required. I purchase mine from GoDaddy, which I have found to have the best customer service of the different domain companies that I have purchased from. You can purchase “.info” domains for $1.07 for a year. “.Com” domains will run you about $10 a year. After you purchase your domain, you will need to point the “nameservers” to your hosting company (unless you use GoDaddy for hosting). That process takes a few minutes.

Here is an example of a lead capture page that I created for Pyxism. The domain I purchased from GoDaddy is dominateyourbiz.info, the page is hosted at ATS: CAPTURE PAGE SAMPLE.

NOW…all you have to do is market your lead capture page or blog to start building your very own list (that’s the more difficult but fun part of our business!).

Your Partner in Success,

Steve Hawk