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Posts tagged MLM Lead Generation
5 MLM Lead Generation Tips To Help Build Your Home Based Business
5 MLM Lead Generation Tips To Help Build Your Home Based Business
Leads, Leads, Leads! The lifeblood of an MLM home business. Without leads, we have no business and no income. PERIOD! The lack of high quality, targeted MLM leads is one of the major causes of the high network marketing failure rate. Most network marketers just do not generate enough leads to build and sustain a profitable home based business. For this reason, I want to layout 5 MLM Lead Generation Tips, or marketing strategies, that anyone can do to help build their business. To read about 3 more tips, CLICK HERE.
MLM Lead Generation Tip #1
Business Cards or Drop Cards. It amazes me how many “marketers” don’t have business cards printed up as part of their marketing plan. If you go to work as a sales person or executive for a conventional business, they’ll give you business cards. Business cards are a very inexpensive marketing tool that should be considered a requirement. You can either hand them out OR just leave them around town. This should not be your only marketing strategy but should definitely be something any network marketer does when they start a home business. You can order very inexpensive business cards from Vistaprint.com.
MLM Lead Generation Tip #2
Lead Scraper. I wish I had known about this tool a year ago. This simple piece of software allows you to “scrape” the internet for names, emails, and phone numbers of any niche or company you target. For example, scrape for a particular MLM company and you’ll have an immediate list of 100s or 1000s of network marketers you can begin to build a relationship with. You’ll never be without leads again! There are a lot of lead scrapers out there, many are very expensive. I use one that’s inexpensive and gets the job done. Take a look HERE.
MLM Lead Generation Tip #3
Blogging. Having a blog is, in my opinion, imperative if you want to succeed by marketing your home based business on the internet. Personally, I think it’s also a good idea for offline marketers in today’s day and age. It provides your prospect with affirmation that you are a professional and that you take your business seriously. In addition, through article & video marketing and other traffic generation strategies, your blog can become a lead magnet and help your business grow exponentially by providing you with free, targeted leads. Click to watch how you can syndicate your content for free.
MLM Lead Generation Tip #4
Pay Per Click. I can’t tell you how often I get asked “I understand what a lead capture page is for but how are people going to see it?” The answer is marketing! If you’re using a lead capture page, you’re on the right track. But, you need to get it in front of enough eyes to start generating leads. Network marketing is a numbers game. 1 proven strategy that provides immediate results (and does not have to be super expensive) is Pay Per Click. Personally, I run PPC campaigns on Yahoo/Bing (forget about Google if you’re a network marketer) and what they call “2nd Tier PPC” sites (sites that offer PPC advertising on sites other than search engines. Learn some simple PPC strategies, set your budget to what you feel comfortable spending, and go for it. Tweak as necessary.
MLM Lead Generation Tip #5
Email Marketing. Email marketing is a very inexpensive and effective way to generate MLM leads. There are numerous sites specifically for network marketers such as Viral URL and ListQuik, and there are ezines (online magazines) that will allow you to email their subscriber base. Personally, I’ve found that MLM leads you generate with email marketing may be better suited for either training products or lower cost business opportunities, but you’ll still be generating leads and building relationships and that’s the name of the game!
This list of MLM Lead Generation Tips is by no means complete, but it should help to get you started. I’ll be posting some more tips next week so “Stay Tuned”!
If You’d Like To Learn How To Generate More Leads For Your Business…CLICK HERE TO GRAB MY BOOTCAMP
A Few Basic Keys To SEO Success…Drive Traffic To Your Blog Or Website
Keyword research, finding the right keywords for your website or product, is one of the fundamental activities in SEO. Here’s a terrific article that was written by Simon Byholm, CEO & Founder of Secret Search Engine Labs…
The keywords you use to promote your website effectively selects what people will be visiting your website and you better make sure this is people interested in buying your products and services!
If you sell your own product the type of visitor will determine your conversion rate and visitor value. If you use AdSense on your website the type of visitor will determine your CPM. If you sell advertising directly the type of visitor will determine how long people are staying on your website which affects your page view statistics.
The keywords you use to promote your website directly determines the level of income you will have from your website.
How To Choose Keywords
Fist of all you need to have an idea of what products or services your are going to sell. At this point I’ll just assume you already know that.
Now you start by making a list of all keywords related to you main product or service by brainstorming. Just write down everything you can think of, here’s a list to get your started.
- Brand names
- Who is using the product (dentist,webmaster, mothers etc)
- Where is the product used (home, office, underwater, on website etc)
- Related products (soap – shampoo, car – insurance, hosting – domain names)
- Season (summer, Christmas, harvest etc)
- Product features (low noise, easy to use, cheap, high availability, tasty, blue)
When you have a list of 50-200 keywords you are ready for the next step which is keyword tools.
Keywords tools helps you find synonyms and related keywords that you didn’t think about. They also help you determine if a keyword is likely to bring in paying customers or just browsers. And finally they help you determine the level of SEO competition for a keyword.
The first tool to use is the Google keyword tool which is free and uses the Google index to find relevant keywords. The Google keyword tool tells you exactly what people are searching for on Google, it lets you know what people are interested in and in great detail.
As an example I type in the keyword “add url” into the box I quickly find out that there is several types of “add url” searched for.
- directory add url
- search engine add url
- seo add url
There is also some synonyms for add url
- submit url
- adding url
- register url
- add link
As you see there is endless variations and you should now write down all the keyword that is relevant to your business and has some level of traffic. Use Excel or the free alternative OpenOffice.org, to easily keep track of your keyword lists.
Now that you have the keywords you need to find out the competition. If you are just starting out you don’t want to take on a big competitor head on, instead try finding areas (keywords) that you competitor is neglecting and with those.
For every keyword in your list type in this at Google
allintitle: your keywords
Replace “your keywords” with your actual keyword phrase.
This query returns the sites that have your keyword phrase in the title of the webpage. Note the number of search results returned and write it down in your Excel or OpenOffice spreadsheet This is a rough indicator of the level of competition for that keyword.
And yes I know this is a lot of work so you might want to start with your most important keywords and continue with the rest later. (There is a tool to make this task easier but it’s not free so I’ll tell you about them later…)
You now need to decide what page on your website is going to target what keyword. No single page should target more than two or in some cases three keywords/phrases, otherwise you have a loss of focus and the page will not be effective for sales or for SEO.
Finally you need to decide where to start. What pages you are going to build first and what keywords to optimize for first. A good idea is to start with the EASIEST keywords with the least amount of competition.
Sure you are not going to get a lot of traffic with these keywords, but you can expect to get a #1 Google ranking fairly quickly and with that you’ll get some visitors and much needed feedback on you website and marketing message.
You’ll also start generating some cash to help you along.
When you have mastered the easy keywords you just go on to the medium competition ones, and then you have those at #1 go on with the tough ones.
Now you probably think that this is a lot of work, and it is! But choosing the right keywords and target market can mean a ten fold increase in income ones the traffic is starting to flow.
And as I said earlier there’s a tool that I use that will make your work much easier.
The tool I use the most for keyword research and to determine competition is Market Samurai, a desktop application that you install in your computer and that uses the Google keyword tool and the Google search box to automatically do the keyword queries you would otherwise have to enter by hand.
You can get the free version of Market Samurai HERE, or you can check out the paid version that includes more thorough competition research by taking a look at the sales presentation HERE.
I’ll end with a quick recap of what to do
- Brainstorm initial keyword list based on your experience
- Use the Google Keyword tool and Market Samurai to generate additional keywords
- Use Google search and Market Samurai to evaluate the competition for the keywords (this is where the tools save a lot of time)
- Implement easy keywords and optimize until you have Google #1 listings
- Implement medium competition keywords and optimize until you have Google #1 listings
- Implement tough competition keywords and optimize until you have Google #1 listings
Now, all that’s left is to get started!
You Are Generating Traffic To Your Blog…Now What?
by hawkbiz
in Productivity
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page.
In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor – meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.
However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.
Finally, if you notice that users are finding your website by typing in your name or your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
Ready to take action and get your network marketing business turning massive profits? Visit my popular Training Site at www.7FigureMLMSuccess.com so I can show you how to generate leads online and put money in your pocket quickly using the same system that’s worked for me!
Opt in MLM Leads – What Are They Really Good For?
Email marketing can still be a very effective means for MLM lead generation providing you are dealing with a reputable leads retailer. Opt in MLM Leads are great for sending out small targeted email campaigns and scrubbing the “Opt in” list against your very own company specific lead capture page.
The term Opt in means that the prospect has filled out a form on a website and have agreed to receive offers via about a home based business via email. It’s important to make sure that you receive an IP address and time stamp for any opt in MLM leads you decide to purchase. If you can’t get this important information from the lead retailer then you should deal with a different outfit because the leads are probably not legitimate.
You’ll need an autoresponder such as Aweber.Com in order to load your lists of opt in MLM leads. Many autoresponders will limit the amount of opt in MLM leads you can add to the autoresponder daily. Because most autoresponders will limit the amount of leads you can upload often you can only load 2500 – 5000 per day. If you have a decent number of leads you can supply yourself an extremely steady trickle of fresh real time leads for your opportunity on a daily basis.
For campaigns like this I think it’s wise to start small and slowly build up as you start to generate a response and some profit from your efforts. The larger scale of email campaigns you run the greater risk of receiving Spam complaints you have. Make sure when you are sending out emails you are not using a deceiving subject line and that you have included your contact information and your physical address within the email. You’ll also need to include a removal link so the prospects can unsubscribe from your list at any time. Most autoresponders will provide all this information for you as well as they want to make sure your mailings remain Can-Spam compliant.
When you have loaded your list of opt in MLM leads into your autoresponder it will begin sending out the series of follow-up messages you had either written yourself or grabbed from your team websites and entered into the autoresponder. It’s important that you make sure you have a link to your company specific lead capture page in your email series that is being delivered to the Opt in MLM Leads.
What we are trying to do is essentially “Scrub” the list of Opt in MLM leads against our company specific lead capture page knowing that only the people that are interested in our opportunity will fill out our lead capture form. This leaves you with real time red hot prospects and often for under $1.00 a piece if you can get a good price on the leads. The opt in MLM leads that didn’t reply or were not deliverable you can either save and market to at a later date or simply discard them and get a new list.
In your search for Opt in MLM leads you’ll probably come across vendors selling “double” opt in MLM leads. These are leads that have submitted their information to a lead capture page and then actually confirmed their email address and subscription by clicking a verification link within an email they are sent immediately after their form submission. These are very good quality leads but can also be very pricey for just a simple autoresponder campaign.
Small lists between 10K and 20K will usually work quite well providing the leads are relatively fresh and you have your email advertisement leading to a well designed lead capture page. This simple strategy could easily generate someone 5 – 20 or even more real time leads everyday.
Written by Carl Sorensen, the owner of http://www.ezleadcapture.com. He is a Google Adwords lead generation professional and also has developed a complete lead capture page solution for marketers looking to generate their own real time leads online.
