Network Marketing Business

When most new people get involved in a home business they are full of excitement with dreams of fast cars, big houses and working on their laptop from the beach. They’re finally going to hit it big and become successful home business owners. This is THE ONE! So…

They go to their upline or read their company marketing manual (if there is one) and are told to approach their “warm market”, sign up a few of them who will in turn repeat the process, and that’s how they’ll grow their MLM and build their organization. In my humble opinion, this “training” (I’m using that term very loosely) contributes to the high network marketing business failure rate!

First of all, very few if any have ever truly built a large network marketing business by approaching friends and family. This strategy simply doesn’t work for most people for a number of reasons. The primary being most people hate rejection and the last thing they want is to be rejected by those closest to them so they never approach their warm market to begin with.

The second reason is let’s say you do recruit your Aunt Vera into your business. Does she have the same mindset as you? Is she an entrepreneur or is she a loving relative trying to hook you up and do you a favor by signing up? It’s more than likely the latter! Now, many people will know a few people with the entrepreneurial drive required for network marketing success and that will certainly help to kick start your business but that’s still not enough.

Building a network marketing business is a numbers game and, to give yourself the best chance for success you need to know who your real target market is and then learn how to recruit from that prospect pool. And, you need to consistently GROW that prospect pool to play the numbers game.

So who is your target market (and most companies don’t tell you this by the way!)? Other Network Marketers! Why?

It’s simple really. You immediately get passed having to explain the viability and legitimacy of the industry AND you get someone who is much better suited (maybe even trained) to hit the ground running after you sign them up. You don’t need to “convince” them that MLM is not a pyramid scheme or money game, which can be a major objection of the uneducated.

I was listening to a training by Rod Stinson yesterday who validated my opinion. Rod has been a very successful network marketing business owner for over 20 years and has built his business by targeting other network marketers.

Then, the question becomes “How Do You Find Other Network Marketers?”. There are numerous strategies to do this, using both online and offline marketing strategies. The key really comes down to YOU being willing to put in the time and effort to get some network marketing training, learn a few strategies that work for you and then being diligent and consistent in working those strategies. Make it a great 2012!