When one website links to another, a one way backlink is formed from the initial site to the newly linked site. Search engines rate these links based on many factors:
- Anchor text used for the link
- The quality of site giving the link
- How closely related the site giving the link is to your niche
In simple terms, a backlink counts as a vote for your site, from the site giving the link.
As a website grows in age, content, and quality backlinks, your site is assigned a PageRank which is used by Google to determine how important a single site is among all the websites on the internet. Since approx 70%+ of all search engine traffic comes from them, increasing your ranking in Google might be the most important step you take in improving your online business.
Just as links from high ranking related websites will increase your web presence, bad links can ruin a website’s ranking and even result in being permanently banned. As search engine optimization has grown in recent years, many people who claim to be experts have taken advantage of customers by using submission software to quickly get 100, 1,000, or even 1,000,000 backlinks almost instantly for their clients. Most of these services submit the customers information 1 time, without variation, to the same web directories as every client before them. Over time search engines ban these directories and the site will be ranked far lower than sites that use premium linkbuilding techniques because of these negative links.
A linkbuilding program should grow at a steady pace over time. Adding quality links on a weekly basis will result in natural long term search engine traffic. If a site gets to many backlinks to quickly, especially from low grade links, the search engines may suspend or ban a website under the suspicion that something isnt right. It can be hard enough to rank well for difficult keywords, but ranking well after a search engine ban can take years or more.
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